![]() ![]() This is what's listed under the "Current Priorities" heading for the Modern Life solution area (the MBA-speak is very thick in this document). ![]() So, what to do in the meantime? Meet Microsoft Plus, which is what some MBA in Redmond decided to call the collection of consumer services that the company wants to cross-sell, upsell, and promote through PCs running Windows. If you're a humongous global software company selling a mature product in a market that's no longer growing and where there's significant downward pressure on the price of the product, you need to start looking elsewhere for the revenue that will keep that business unit relevant. This really shouldn't be a surprise, of course. We have significant room to improve the adoption and monetization of key high-value services on Windows PCs, including Gaming (Game Pass on PC), OneDrive ("Backup your PC"), consumer productivity (M365 consumer subscription) and advertising through the browser and feed. Adoption of Windows 11 will both provide better experiences for users and monetize our applications and services more effectively. Our priorities are to maintain the competitiveness of the Windows ecosystem and to grow the adoption, engagement and monetization of our applications that rely on the ecosystem. There are currently more than 1.3 billion active Windows devices, with ~750 million owned by consumers. Windows expands the PC and acts as a seamless integrative hub for all our products and services… Don't believe me? Here's Nadella's summary of the initiative in the memo titled "Microsoft's Growth Strategy: Plan of Record": Increasingly, Microsoft is treating Windows as a giant billboard where it can promote and cross-sell other products. ![]() This slide is one of many from a confidential Microsoft doc that talked about integrating Microsoft services into Windows. ![]()
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